The 8bit Podcast

The Minnesota Twins’ 2019 campaign is unlike anything we’ve seen before. So of course we had to discuss it on our podcast. We use their campaign as a lesson on what a legacy brand is and how they can tweak boundaries within that brand. A simple take on base branding elements with wild objects, emojis and more. Using texture, repetition, color and more to give it all a much different look that appeals to a younger crowd.