In Action With Wendy

Erick and David are West Coast CTOs and Advisors with an extensive background in negotiating. From Options to Lawyers, they have a well rounded strategy to ensure everyone wins in the deal.  Episode Breakdown: 0 — introductions 5:00 — leadership and teams 8:15 — importance of negotiation beyond salary 9:15 — how to think about negotiation (“win win or no deal”) 12:30 — focus on goals 13:30 — Are these options valuable? 17:15 — Adjusting for market 19:40 — Changing perspective on where you add value 24:00 — when to bring in an attorney 26:00 — Losing fear of hearing “no” 28:00 — What does an unreasonable ask look like?   David Subar  David has served as at Chief Technology Officer and Chief Product Officer at several companies, including at Break Media (as CTO), before its merger with Alloy to become Defy Media, and at Zest Finance, where he served as CPO. David has served as an interim CTO/CPO at a number of companies, including Lynda.com (sold to LinkeedIn for $1.5B), PlutoTV, AirMedia and a major studio, wh