Media Masters

In this 62 minute interview you will hear Alastair Campbell describe what it takes to command a winning strategy, the highs and lows of his political career, and learn the inside story on being Blair's right hand man. Key insights in this episode: 00.52 - Career beginnings 08.40 - Alastair’s first story and first headline in the Daily Mirror 14.05 - Winning political predictions: 6 rising stars from the ‘90s 15.49 - Moving over to politics full time and naming Tony Blair as the next Labour leader 19.40 - What was the one thing Gordon and Ed didn’t get that Tony did? 24.52 - Was it inevitable that Tony would become Prime Minister? 26.54 - What winning an election really feels like 31.16 - Working in Downing Street, the highs and lows 37.30 - The anxiety of big speeches 40.48 - Handling personal attacks and Twitter politics 48.49 - The kind of motivation it takes to make a winner 55.25 - Alastair’s working week