Channelnextcast

Context Relevant CEO Stephen Purpura is working on the leading edge of big data — helping companies use their data more effectively. But Purpura, whose company scored $21 million from Bloomberg Beta, Madrona, Vulcan and others earlier this year, followed a career path many of his peers advised him against. After working at Microsoft, Purpura decided to go back to school, earning a degree from Harvard and studying at Cornell before returning to found his own company. He describes being CEO of Context Relevant as “one of the most exciting things that I could do in my life.” At Context Relevant, Purpura and his team are leaders in the field of big data and automated machine, exploring a space few other companies have investigated so deeply. Explaining why he loves his position, Purpura says the big idea behind Context Relevant is “to analyze data without hiring an expert.” [1:40] Though an executive now, Purpura’s focus has always been on the technical. He explains that he wanted to be more than an “empty sui