Restless Native

"Influencer marketing is relatively new... One of the things I look for first in ever single influencer we work with, is do they have ..." — Josh Claflin, Digital Marketer. To hear his No. 1 thing, listen to this showOver the last few weeks we’ve unveiled a lot of behind the scenes content from GoWild. Today I have one of the better looks under the hood of outdoors marketing that you’ll hear.Brand content doesn’t happen like your personal content. It’s not spur of the moment. Brands have content calendars, copywriters, photographers, designers, strategists, account managers and, maybe most importantly, thousands and thousands of dollars at play here.There is no one philosophy on how to build a brand or spend a budget. Some people live and die by print ads and trade shows. Other brand managers may invest heavily in video content. But lately, there’s been a huge trend to push for influencers.What is an influencer? A lot of people would generically say it’s someone with a lot of followers. But my guest