Restless Native

“It’s been some luck. Some fate. But we have a really awesome crew and that’s been the most rewarding thing of this whole thing.”— Scott Robinson, First Lite Co-FounderYou may not know Scott Robinson by name, but I’ll bet you know his product. He’s the Co-Founder of the outdoor clothing company, First Lite. Through hard work, previous business experience and maybe, a little bit of luck, First Lite has really staked out its own piece of land within the hunting sector as a premier camo. Even if you’ve heard the founding story of First Lite before, we’re going to tackle this from a fresh and less discussed angle. For example, have you ever thought about how markets impact the price of what you’re buying? If the price of merino wool increases in New Zealand one year and drops the next, how should that impact your hunting clothing? We chat through the creation of the product, as well as the brand. Scott gives some insight into some new products, and then we get some basic advice from him, such as how to best layer