Restless Native

"[Conservation advocacy] is just the right thing to do. It's only benefited the brand through and through. Not that people don't disagree with us, but we've become known as a brand with a focus on conservation."— Ford Van Fossan, First Lite Conservation, Content And Digital Merchandising Manager Ford Van Fossan is a Conservation, Content And Digital Merchandising Manager with the technical hunting clothing company, First Lite. You all may recall my conversation with First Lite cofounder Scott Robinson a while back. In that episode we got to hear about the first 5-6 years of First Lite, the challenges and what it’s taken to build the brand. Ford shares that story over the last few years, where the brand has really scaled and has moved into new spaces. We’ll hear about the brand’s expansions, and also Ford’s background as a conservationist. That’s a researcher and technician, working with US Fish & Wildlife Service and universities to study wildlife and habitat. There are a few take