#flipmyfunnel Podcast

A former CEO of our guest once said, “Get me as many leads as you can; I’ll let the sales team figure it out.”But what if those leads are mostly not interested? Time and resources could've been saved following up on smaller, more precise audiences instead. So, what led to this obsession with leads and why is it time for us to let go? Justin Keller, VP of marketing at Terminus, discusses how to throw out lead generation in favor of ABM strategies. Justin covers:Understanding leads and their place in the sales journey Coordination & cooperation w/ sales, marketing, and customer successOptimizing for pipeline accelerationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.