Hatchcast

Jaime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, a brand of natural personal care products she started in her kitchen in Portland, Oregon, in 2010.Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers, including Target, Costco, Whole Foods, Walmart, CVS, and across 30 countries. In 2017, Schmidt’s Naturals partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder.Jaime is the co-founder of Color, an investment portfolio that specializes in the consumer product industry, retail and e-commerce, brand positioning, and M&A. She is the author of “Supermaker: Crafting Business on Your Own Terms,” a personalized guide on how to put your business on the map, turning your passion into profit. Later this year, Jaime will serve as a mentor on Going Public, a new original series debuting o