Media Masters

Andrew Wallenstein is president and chief media analyst of the Variety Intelligence Platform. Founded last year, the product provides insight and data to Hollywood executives, helping guide their decision-making and strategy. Andrew previously spent nine years as Variety’s co-editor-in-chief, and prior to this held senior positions at Ad Age and the Hollywood Reporter, and contributed on-air at NPR and PBS. In this in-depth interview, Andrew shares the outcome of their plan to pivot and reposition the Variety brand, which had “fallen behind the times;” discusses the sheer scale of devastation the pandemic has had on Hollywood, and difficulties in the forthcoming recovery; and welcomes the surge in demand for streaming services, but argues that the growing number of platforms is not sustainable - predicting an imminent consolidation with fewer, more dominant providers.