Invest Florida - A Real Estate Podcast

Most everyone has a profile on LinkedIn, but few understand the power that it has to find investors and raise money. Engagement on LinkedIn is at an all-time high, with the average household income above six-figures.    Today we talk with Yakov Smart, the leading expert when it comes to attracting high net worth investors and raising capital through LinkedIn. Yakov discusses how to create lists to find investors, how to approach investors once you've found them, and how to optimize their LinkedIn profile to build credibility.    Key Discussion Points [01:04] Opening remarks by Eric Odum and Steven Silverman [03:34] About our guest: Yakov Smart [05:02] How did you get into using LinkedIn to help find investors? [07:17] How do you convince people that LinkedIn can help find investors? [16:09] Whare are some specific ways to create lists on LinkedIn, and how does the LinkedIn Sales Navigator fit with this? [19:53] What are some mistakes people make on LinkedIn when trying to target high profile investors? [24:08