Smarter Politics

In this episode, we take a break from current events and discuss the fundamental steps of putting together a successful data driven political campaign. We walk through all the steps that we follow for our clients so you have a better understanding of how data and campaign strategy come together.  The Steps to Run a Successful Data Driven Political Campaign Review voter registration and past voter turnout demographics for the state or district. This exercise will tell you what voter subgroups are a priority and which ones are not. If you work with Magellan you will also be able access our modeled voter data to identify the “True Middle” voters that will likely decide the election. After compiling voter data and identifying subgroups of voters that are important, you can put together a budget. This is very important, because you will learn how much money you need to raise and what you can afford to do. We strongly recommend putting together the budget using a gantt chart format. This format will help you know