Diva Tech Talk Podcast

Diva Tech Talk interviewed Susan Emerick, Global Marketing Executive at IBM (www.ibm.com), educator and author.  Susan’s expertise highlights how far the technology industry has come in empowering clients to transform their businesses and develop competitive advantage using advanced analytics and cognitive computing.  Her book:  THE MOST POWERFUL BRAND ON EARTH guides marketing professionals, navigating digital and social media.   Susan credits her bucolic Midwestern upbringing, as one of five children, in a “country” environment for starting her interest in tech. “Science was actually something that inspired me, concepts of nature and patterns and how you apply those patterns to life.” Her first technology immersion was during two Michigan State University internships at General Motors (www.gm.com), in Flint, Michigan.  Then after graduation, with a marketing/advertising degree, she migrated to Syracuse, New York where she worked on large brands including megabrand Snapple (www.snapple.com ).  She then moved