Design Thinking 101

Kevin Bethune is the founder and chief creative officer for dreams • design + life, and the board chair of the Design Management Institute. We talk about working and leading at the intersection of engineering, business and design.   Listen in to learn more about: The synergy Kevin created between three disciplines: engineering, business, and design Kevin’s years at Nike How to build an environment that encourages and fuels creativity Kevin’s way of onboarding teams The importance of evidence collection and world-building in Kevin’s work Design’s leadership during the pandemic The future of design, and the need for more equity, diversity and inclusion in the industry   Our Guest’s Bio Kevin Bethune is the Founder and Chief Creative Officer of dreams • design + life, a "think tank" that delivers design & innovation services using a human-centered approach. Kevin's background spans engineering, business and design in equal proportion over his 20+ year career, positioning him to help brands deliver meaningf