Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

If you want to begin really growing your business, you have to start embracing and mastering marketing. In this conversation with GreenPal CEO and founder Bryan Clayton, we discuss the various hats that a business owner has to wear, and why marketing is one that is absolutely indispensable. Why is marketing so important? As Bryan Clayton explains, marketing has to be a core competency of the business in order for it to thrive. It has to be baked into the company and ingrained in its DNA from the very beginning. After all, your customers will get to know your business through your marketing. And this means that as a business owner, you need to take ownership of your marketing. Mastering marketing is crucial to growing your business, and you should NEVER abdicate that responsibility. Marketing will allow you to discover the growth engine of your business. But only if you’re guiding the process. For more advice on building and growing your business, watch this entire conversation with Bryan Clayton. I hope you f