Bill Murphy's Redzone Podcast | World Class It Security

Today my guest is Charlene Li. Charlene is a graduate of Harvard and of Harvard Business School, she's been named one of the most creative people in business by Fast Company, and she's an expert in digital transformation and disruptive growth strategies. Charlene has just released a new book called, The Disruption Mindset: Why Some Organizations Transform Why Others Fail. Charlene is a founder of and a Senior Fellow at Altimeter, which is a Profit company. She is the author of five previous books including a New York Times bestseller, Open Leadership; and the co-author of the critically acclaimed book Groundswell. I love how she explains that we've been approaching disruption backwards. In my conversation with her, we talk about how companies make disruption their goal, but they believe that if they develop the right innovation, they will disrupt the markets forever and drive the kind of growth worthy of what their Board of Directors wants. But, as Charlene explains to me that it's not how disruption works. D