Bill Murphy's Redzone Podcast | World Class It Security

Today my guest is Rita McGrath. She is a best-selling author, sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on strategy, innovation, entrepreneurship and growth during times of uncertainty. Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world's Top 10 management thinkers in its bi-annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. Rita is a highly sought-after speaker at exclusive corporate events around the globe, such as the Global Peter Drucker Forum. She is also the author of several books, including the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). She has written three other books