Born To Create

One of the themes that I hear consistently from authors is that they don't like to market themselves.  Of course, this isn't true for every writer, but it seems to describe an impulse that most creative types have: we love to create, but we have a hard time telling others about our work. I'm thrilled to have a guest today who can help us with this eternal dilemma of writers. Her name is Jill Lublin, and she is a master strategist on how to position your business for more profitability and more visibility in the marketplace.   Jill is the CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media.  She teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as helping them obtain foreign rights deals.  In this conversation, we cover several topics related to publicity, such as why we need publicity, the most effective