The Rv Entrepreneur With Heath Padgett

How do you get the word out about your business? Ads? Social media? Blogs? Youtube? SEO? The heart of today's episode is all about content marketing for your business. Heath is chatting with Liz of Pop Digital Media. Liz runs her digital marketing company with her husband Josh with a focus on content marketing, or as we like to call it, playing the long game. This isn't about getting a customer right now, it's about getting a flow of customers for the next few years.  In today's episode, Liz shares a lot of helpful tips and processes for developing a content marketing plan from scratch so if you aren't doing content marketing for your business, this is a great interview to help you get started. Heath and Liz also cover:  The almost unbelievable story of landing her first client  The process before creating a content marketing plan The biggest mistake people make when developing their marketing plan How to create a customer profile or avatar Liz also has some free resources to help you g