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Sinopsis

We sit down with Chris Handy, CEO and Founder of Thinkhandy to discuss sales funnels, inbound marketing, email marketing, and nurturing leads. http://www.thinkhandy.com/ Show Table of Contents 0:00 Intros 0:37 What is inbound marketing? How does inbound marketing relate to the sales cycle? 1:40 Inbound marketing has expanded it's meaning to the point of dilution 2:09 People buy differently than they used to 3:00 Content creation has become more casual 3:31 Answering your customers questions online 4:50 Wanting to get questions answered without talking to a sales person 5:58 50% of sales in  B2B are made before you ever speak to the prospect 7:55 Easing into the sales funnel with email marketing 8:34 Every email marketing campaign is going to look different, depending on the business and audience 9:57 People get stuck on The Law of Demand 11:09 Don't be afraid to share unique content in email newsletters 12:20 Be more of a teacher 14:08 Curating and publishing content on a specific subject in y