Wordpress: Wp-tonic Show Is For Online Course Builders, Business Owners & Wordpress Professionals

133 WP Tonic Interview with Kai Davis Outreach Consultant & Author We talk with consultant Kai Davis about podcast outreach and other forms of marketing. http://kaidavis.com/ Episode 133 Table of Contents 0:00 Intros 2:20 How does choosing a niche help you as consultant? How do you choose that niche? 3:56 Kai recommends The Positioning Manual by Phillip Morgan https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/ 4:33 What is digital outreach? How does digital outreach help you as a consultant? 6:41 Aligning the needs of the audience builder, the audience, and the audience guest (the outreaching business). How do you figure out how to align values for all three? 9:38 How important is it to nurture relationships within your industry? 10:56 Consulting is not a zero-sum game. 11:31 What prevents consultants from creating educational assets that will be valuable lead magnets? 15:49 Why it's vital to build a product ladder to allow people to engag