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Sinopsis

Consultant Philip Morgan discusses positioning in a crowded market. He literally wrote the book on positioning for technical firms. Philip helps technical consultants, like web development shops, find a specialized position in a generalized world. This specialization, in turn, helps those firms strengthen their expertise in a specific niche and command higher rates. We really enjoyed this interview with Philip Morgan. Philip focuses on helping web agencies, freelancers, and small businesses position themselves online. Philip has some strong ideas connected to positioning and we highly advise you to listen to his ideas. You can learn more about Philip at https://philipmorganconsulting.com/   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting. Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 161   0:00 Podcast intr