Wordpress: Wp-tonic Show Is For Online Course Builders, Business Owners & Wordpress Professionals

Our guest this week is Unbounce co-founder, Oli Gardner. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. In our conversation, we talk with Oli about landing pages, and conversion rate optimization for pages. There's a lot of psychology behind what landing pages are, and why they are superior to inner pages for pushing a specific offer. We look at all the things you should know about landing pages, and what makes people click. Guaranteed, you'll learn something new from this interview. Unbounce https://unbounce.com/   The Unbounce Conversion Benchmark Report – Average Conversion Rates by Indu