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We interview Bill Gadless joint co-founder of emagine, one of the leading digital agencies on the East Coast. Bill co-founded emagine with Brett Cohen at the dawn of the Web. Primarily focused on emagine’s sales and marketing strategy, Bill’s insights have appeared on various occasions in MarketingSherpa, dozens of industry sites and publications and on the national speaking circuit.Prior to emagine, he developed his marketing expertise while building a highly successful direct marketing venture.  With a focus on emagine’s core industries and regional expansion, Bill has focused obsessively on building emagine’s brand within the B2B, High-Tech and Healthcare sectors. Starting in the Boston region, Bill has successfully taken emagine from a regional player to a national leader in emagine’s target industries.   emagine http://www.emagine.com/ Bill Gadless on Twitter https://twitter.com/emaginebill Table of Contents for Episode 195 0:00 Podcast intros. 1:38 How did Bill and Brett first start emagine? How did