Mighty Good Work

GUEST: Jen Spencer https://www.allbound.com/ Twitter: @JenSpencer https://www.linkedin.com/in/jenspencer/ jspencer@allbound.com HIGHLIGHTS FROM OUR CONVERSATION:   Your partners are a natural extension of your sales, marketing, and customer success teams. And they should be treated as such.   These relationships and their health starts at the top.   Fear, uncertainty, and a lack of trust can erode the health of those partner relationships.   What would help your partners be successful in the partnership. Give them access to all information and control that will help them succeed. Expose more to your partners than you may be inclined to.   Alignment at the executive level is key. A culture of partnership and a win-win compensation agreement that doesn’t lead partners to compete with one another lays the groundwork for successful partnership.   Why bring resellers or referral partners on board?   They give you access to a community you wouldn’t have access to. Fill in expertise gaps with expertise you don’t