So, Here's My Story...

Have you ever actually felt the exact moment that you lost all respect for a professional associate? In this episode, Eliot and Jodi discuss how straddling two messages in an attempt to be liked often ends in no one being served. For those moments when you are dedicated to something higher than “what the clients says they want”, this episode is for you. Why is that important for business? Helping clients doesn’t always mean doing exactly what they say they want. You must make sure you are maintaining your professional responsibility to do not only your best work, but work that aligns with your values. The task of discerning and assigning where your allegiance and loyalty is critical. This allegiance is not just to a certain party – sometimes it is to an ideal or value, or to the client’s best interest. Sometimes it is displaying allegiance to say, “we can’t work together”. It is important to also consider the other side. This is not a sign of weakness; it is a sign of strength, and of you being grounded in yo