So, Here's My Story...

Have you ever been given information – fascinating information, even – that you almost immediately forgot? There was most likely a critical piece missing in your education on that topic - the stark difference between knowledge and knowing just enough to get hurt. And that is the subject of this episode. Why is that important for business? Generally speaking, people know the right thing to do. What they need is practice on how to do it. This is the difference between hearing something and knowing something, and it can make all the difference to the culture and the operations of a company. We are too often given knowledge, but not made comfortable in the art of conversation of conveying that information or using that information in practice. When you hear something - even if you are amazed by that information – the brain is still in a relatively dormant state. If you introduce it into practice, however, then neurons start to fire, and the information begins to be coded in your brain. In fact, if something is