So, Here's My Story...

Have you ever had a client try to get you to serve two opposing masters at once? How do you get them to settle on a priority so that you can move forward? In this episode, we talk about just that. Why is that important for business? There are certain aspects of how you deliver your services or products that simply must be prioritized. For instance, if fast delivery, quality production and cheap price area all things your customers seek, they usually have to pick just two priorities at any one time. It’s like a stereo equalizer – you don’t have to turn anything right off, per se, but you can’t have all of the priorities at a 10 at once. Part of this process is defining expectations, yet the words we use to describe our priorities are often insufficient and rely heavily on context. Words like “simplicity” or “success”, for instance, mean wildly different things to different people in different situations. Stories tend to be a more effective way to get these expectations and priorities across. There are also tim