So, Here's My Story...

“I fired a client recently”, Eliot says, with a twinkle in his eye and some understated elation in his voice. And so begins today’s story. Sometimes, we have clients that, although they are wonderful and maybe even very profitable, aren’t a great fit for our best work. It’s okay to both realize this and design our work around those clients that are a great fit. And it’s also okay to fire the ones that don’t. Why is that important for business? Having a business and having a business that brings you satisfaction and joy are two very different things. Occasionally, firing a client is necessary to ensure the latter. And so it is important to periodically ask yourself:  If someone came along today and said they would take all of your clients away, which would fight to keep? This exercise helps you reach hard decisions because it creates contrast, and your brain needs contrast to see things clearly. Just as a wine sommelier may select a wine to, in fact, contrast with the flavors of food instead of matching them,