So, Here's My Story...

Ep 60 It turns out, customers are a lot like cats – they are a lot happier when you follow their specific care and feeding instructions.  Everyone has different priorities, different things that they care deeply about. In this episode, we discuss the importance of knowing what makes people tick (and where they like to be scratched).   Why is that important for business? A “care and feeding manual” clarifies these priorities and helps you address individual needs without worrying about everything. You know where the deal breakers are, but also where the areas of flexibility are.  Everyone tries to take good care of clients, but if don’t have a clear understanding of their priorities and what they really care about, you are going to try to do everything well, which is an impossible standard. Using your own filter of what you care about isn’t enough, because we all feel cared for in different ways. Much like the book The 5 Love Languages (http://www.5lovelanguages.com/), knowing what is important to clients help