So, Here's My Story...

Sometimes... you need to stop and get out the map. Yessss... we know it's 2018, but WAZE just doesn't WORK for the metaphor we're trying to use in this week's episode. Today, Jodi & Eliot explore getting stuck, spinning your wheels, when you need to know exactly where you're going and when you need to just DRIVE. This episode is all about getting clear on where you are heading, not before you start, but once you are already doing the work of your business. Whether or not you had a clear objective for your business when you first started, the need to gain (or re-gain) that clarity can emerge years in. You can start with a clear mission and a clear problem to solve but find over the years that you have drifted away from it in pursuit of the opportunities that have presented themselves. And there is nothing inherently wrong with this approach, the Photosynthesis Model where you bend in whatever direction that has the most sun. But when there is no clear direction that you are headed, it is almost like each i