So, Here's My Story...

How hard are you making people work to hire you? Sometimes in business, people make it hard to give them money. Like you are drowning, and they need you to fill out twelve forms in triplicate to order your life preserver. In this episode, we talk about the importance of small victories, triage, and making it easy for clients to hire you.   Why is that important for business? When someone is ready to hire you, it is important to find the points of disengagement – the part of the process of on-boarding or hiring you where they become frustrated or overwhelmed – and find a way to give them a small victory. This isn’t about solving the whole problem, but about making it easier to get started. If you need a lot of information to best help a client, can you determine the key things you need to get started, and begin there? This is about facilitating the “yes” process. The confused mind says no. If you can determine the place (in any of your processes, but especially the hiring process) where a client is most likely