So, Here's My Story...

Business is chock full of snarly, complicated problems, and sometimes, they are especially hard to wrangle when we are close to them. Like watching someone else parallel park a car, outsider knowledge doesn’t have to be profound to see what we can’t – it just has to have the benefit of not being in the car with us. Why is that important for business? We can tend to have blind spots when it comes to our own problems, and this includes the problems of our business. But it is important to remember that what is crazy hard to you is someone else’s sweet spot. Instead of the solution being something you bring, often it is someone else that is required to solve the problem. If you are struggling with a knowledge base that isn’t yours, take a couple of steps back and ask who you need to bring in.   Of course, once you have the solution, you might feel like you can do it yourself. After all, you are surely talented enough, and not above the work. But you must consider if it is your highest and best use of time, or if