So, Here's My Story...

Ego is a requirement of entrepreneurship, but it can also be an obstacle. Let’s go back to the recession of 2007/2008, where Eliot recounts some of his personal failings for us, so we can learn from his mistakes. Why is that important for business? Hope and optimism are necessary attributes of an entrepreneur; so is a healthy dose of ego. But they can also be dangerous. When you need to make tough decisions, all of these traits – assets though they might be – can become obstacles. Especially if you feel like the tough decisions are a result of your own personal failings, like layoffs when business is down. It can feel like you have fallen down, but the whole team gets a skinned knee. Entrepreneurs often wait to really look at how bad something is. But if we look early, if we ask for help and get clarity sooner, we can often avoid the worst of the pain. We can sometimes soften the landing for some of the people affected; we can give longer runways to find another job. But it can be hard not to fall into the tr