So, Here's My Story...

There’s the part of the job that is in the job description and the part that is harder to define, but typically just as (if not more) valuable. This amorphous magic that someone brings to the work they do is hard to hire for and often, completely irreplaceable. Yet it can be considered superfluous. Why is that? Let’s discuss in this episode.  Why is that important for business?  There are people in our businesses who simply make things better. They may or may not excel at the specific tasks they were hired for, but they bring something intangible to their work that is often even more valuable. They create a role in the business that is completely “them-shaped”. And though a business might not hire specifically for that skill set, once it is discovered, it is difficult to lose.  Like a great team player on the basketball court (for example, Shane Battier https://en.wikipedia.org/wiki/Shane_Battier), these people position themselves to make everyone around them better. Or, like BASF said in their marketing camp