So, Here's My Story...

It’s part 2 of our lovely dalliance with guest host, Joe Natoli, and he has a lot to share, including how to say no to non ideal clients, how to (politely) ignore your clients requests, and how to stand for the truth of your work.  Why is that important for business?  When clients come to Joe with a defined problem (and a proposed solution), his first step is to politely ignore their request and ask, “what occurred to make you think you needed this solution? Tell me the story that led you to this moment.” That story is at the core of what needs to be solved.  It is a natural human inclination to have decided on a solution by the time you reach out for help – otherwise, why would you call? But the danger is when you have someone who listens and does what you think you need. It’s important to pause and ask diagnostic questions to discover what the real problem actually is.  People often don’t know what their actual value is, because no one is asking the right questions and no one is willing to look dumb. Ask th