So, Here's My Story...

Expecting a Christmas bonus? Readying to give one? Listen to this first! Because, though you might not think it, “bonus” can mean more than one thing. Getting it wrong is the difference between a disappointed staff, or a story that spreads the good word of your company far and wide.  Why is that important for business?  How do you surprise and delight your employees, and how is this different from the bonuses they’ve come to expect?  There is a huge difference between an expected bonus, based on performance and seen as part of compensation, and an “I wish I worked there” story of delight.  A surprise, random bonus has a completely different function than one with a formula or pattern. They serve to provide a story. If your ideal recruit asked one of your employees, “why should I work there?”, the answer isn’t going to be a bullet point list - it’s going to be a story. What do you want that story to be? Similar to our episode on how your business is an extension of your values https://soheresmystory.com/ep123