So, Here's My Story...

Sometimes, our actions today ripple out and have long term effects. We know this. But it’s wild to think that what happens in 2019 might cause a Christmas tree shortage in 2030.  Why is that important for business?  The 2008 recession is far enough in the past that we think of it mostly in abstract terms. But for the Christmas Tree industry, the effects are very real and very current. https://whyy.org/articles/you-can-thank-the-great-recession-for-2019s-christmas-tree-shortage/. And that gets us thinking – how often in your business is there a financial cliff that you can see coming a decade away? How is the Butterfly Effect going to show up in your business? What are you doing today that is going to affect your business in the following years or quarters? Can you look forward into the future and see what’s coming? And when you know there is a cliff of some kind coming, what can you do now to mitigate the damage? Diversification, obviously, is an option. Anticipating your customers needs if things go sideway