So, Here's My Story...

Have a business problem?  Before you start dismissing solutions, listen to this. Because there’s a very simple rule to finding solutions that you are probably ignoring. Why is that important for business?  It’s probably not too bold of an assertion to say that you probably don’t like having problems. But if you have a business or, you know, you breathe, you are probably going to encounter a few. But the simple fact of problem-solving is this: you have to pick your problems.  Every solution comes with a new set of problems to solve. So which problem would you rather have – the original one, or the new one? People get disillusioned and discouraged when they can’t find a perfect solution, because they are suffering under one key misunderstanding of solutions: they think the perfect solution is problem-free, and it isn’t.   That’s why we have to pick the problems that we want to work on.  Instead of just picking joys, you can also think about what problems you want to have in the world.  Dismissing a solution bec