So, Here's My Story...

When things are going well, it’s natural to want to stay where you’re at. But at what point does lack of change become complacency? Where does contentment stop being a positive in business? Why is that important for business?  It’s a wonderful feeling when you’ve had a great year in business and realize that there isn’t much you’d change about how things are going. But comfort can easily start to feel dangerous. How do you avoid changing for change’s sake, but not surrender to complacency either?  In the middle, between complacency and hunger, is comfort, and it can feel dangerously close to complacency. You don’t want to always be chasing something new, and you can’t be successful if you don’t have some drive to make things better - the fascination with gaps is what motivates entrepreneurs. You want enough contentment to turn away work that isn’t a fit, but when you find yourself coasting, that can be a problem.  In the beginning, change is often big and involves a lot of scrappy hustle. But there comes a po