So, Here's My Story...

It’s not often that you use a room full of orphans with puberty as a metaphor, but when you talk about abandoning new clients, who just bought a product and now have questions, you almost have to. Why is that important for business?  What is your responsibility, as a business, to deliver and guide new clients and customers in a responsible way as they consume your products or services? How often are you theoretically trying to simplify an experience, but actually complicating it? And where are you investing too much time, charging at windmills and fighting battles that aren’t yours to fight? These are just some of the lessons we explore as we talk about the fasting app that abandoned some pubescent orphans. Metaphorically, of course.  Some businesses don’t do a good job in meeting their clients where they are at – they build a box and make clients fit into it. In the process, they can install angst in a paying audience. Especially when a business doesn’t provide ongoing support. If you host a party, you have