So, Here's My Story...

Feeling misunderstood? Maybe you need a little metaphor in your life! Why is that important for business?  “Metaphor is how we nail the jelly of reality to the wall”.  Joe Moran, from First You Write a Sentence. https://www.goodreads.com/book/show/38470061-first-you-write-a-sentence So often, we feel like we have good communication - we think everyone knows what is meant by a word, but everyone has their own perspective of how they imagine that word.  "The single biggest problem in communication is the illusion that it has taken place." George Bernard Shaw If someone says “stability” and one person thinks they mean financial independence and one thinks they mean flexibility, we are now living on separate islands, trying to have a conversation and make decisions. If you use metaphor, however, it takes people out to the fuzzy focus of a thing, where you don’t get stuck on wordsmithing and things become somehow more clear.  This isn’t necessarily about stories – stories are where we draw metaphors from, but