So, Here's My Story...

Ever have a product or service’s description leave something out that didn’t quite make you want to complain, but falls into the category of “would have been nice to know”? Ever heard a bear described as a “carnivore danger floof”? Well, we have got a treat for you in this episode! Why is that important for business?  When you are advertising a product or service and questioning how much to reveal (to both avoid disappointment and avoid scaring off potential customers), you want to make the disclosure factual but the wording emotional. You want people to have a reaction that aligns with what you have to offer. When a business that has well defined-values, it allows people to decide whether they are aligned or not with that business (https://soheresmystory.com/ep123-sugar-spice-radiating-values/). This is much the same as truth in advertising – when you make it clear what is on offer, the right people will be able to self-select based on their priorities. You want to provide enough information against which so