So, Here's My Story...

This episode will be released on a pretty significant voting day in the U.S., which gets us thinking about how voting (and NOT voting) relates to business. How do you get people to tell you what they think, what they want, if they have lost faith that it will make a difference? And the biggest question of all – how can we use rats to tell this story? Why is that important for business?  Voting is an act of hope. But if you don’t think your vote matters, or you don’t think anyone’s vote matters (because the people at the top will do what they want anyway), you can get disillusioned in the process. The same can happen in a business. Whether it’s customers or employees or anyone else involved in your business, if people think their voice doesn’t matter, you can miss vital information.  So how do you reach people who don’t vote, or speak up?  The most honest place to look – does their vote actually count? Do you really want to hear from them, or do you just want to feel good that you heard from everybody? If you