So, Here's My Story...

When you see a business opportunity, it’s natural to focus on the potential return on investment, and the consequences if it doesn’t work. But it’s important to remember another key question: what happens if it does work? Why is that important for business?  When examining a business opportunity, we need to look at what happens if it fails, but also, what happens if succeeds. If you were to imagine yourself celebrating everything working out from the opportunity exactly as designed, would you be happy or excited?  What kind of business joy would be inherent in the successful venture? Especially during these COVID times, businesses have fought really hard to get to ask the question: is this the kind of work we want to do? But if you have that ability, it is important to consider the difference between work that you get to do and work that you have to do. It’s a discipline to ask those questions and remember that you can ask those questions. While turning down opportunities can feel like a luxury, sometimes you