Design Thinking 101

Welcome to the Design Thinking 101 podcast! I'm Dawan Stanford, your host. Today I'll be interviewing Maurício Manhães and talking about his design position at Savannah College of Art and Design, his work at the Service Design Network and as the group leader at the Design Academic Task Force. In this episode, we talk about the crisis that caused Maurício to shift into service design, how service designers are learning their craft, and his work to create service design curriculum for non-designers. We’ll explore Maurício's 15-year background in IT and marketing, and his reaction to having a failed project. He couldn't figure out why his project was received poorly by his client until he discovered that he didn't understand the people he was designing for. This was when he found design thinking. Maurício was intrigued by how service design was based on a complex and systemic approach to social technical design. Through this revelation, he understood his approach to design and problem-solving was flawed. At this