Design Thinking 101

Anne van Lieren is a service designer and behavior design enthusiast. We talk about her path to joining Livework in the Netherlands as a service designer, where service design and behavioral design are converging, examples from her work, and what happens when you add behavioral design to journey mapping.   Anne discusses her path to Livework with Dawan Stanford, your podcast host. She started working part-time through Livework through the University of the Netherlands and eventually started working at Livework Design full time. Anne worked on numerous projects, including helping organizations to adopt design principles and practices, and innovation projects optimizing current client services or building new service pathways. Show Summary With her bachelor’s degree in design from the University of the Netherlands, Anne moved on to Strategic Project Design, which was mostly focused on Service Design. While working on many user research projects, she developed an interest in psychology and behavior, and in under