Design Thinking 101

This is the first DT101 Books episode. Karen Hold joins us on the show to talk about Experiencing Design: The Innovator’s Journey, a book she co-authored with Jeanne Liedtka and Jessica Eldridge. In DT101 Books episodes, authors explore why their book exists and what it will help you do. Each book is chosen because it has something that will help you think and solve like a designer as you learn, lead and apply design thinking.  Our Guest and Her Co-Authors Jeanne Liedtka is a faculty member at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia Business School Publishing books include Designing for Growth: A Manager’s Toolkit (2011) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017). Karen Hold is the founder of Experience Labs, an innovation consulting firm. She is also the director of DT:DC, a design thinking community in Washington, DC, and a visiting professor at École des Ponts Business School in Paris, France. Jessica Eldridge