The Entrepreneurs Library With Wade Danielson

In this episode Geoffrey Moore shares all his insights on his bestselling book, Crossing the Chasm, where he discusses his revised and updated expertise on marketing and selling disruptive products to mainstream customers.In his book Moore provides dozens of successful high-tech marketing examples, his in-depth research on technology adoption models for high-tech consumers, and many new marketing strategies that are specifically built for bring high-tech products to larger markets. The goal of the book is to help you master the Technology Adoption Life cycle and accelerate your marketing efforts.This book is perfect for entrepreneurs who are selling high-tech products that are new the market and need help broaden their marketing efforts to cover all segments of the Technology Adoption Life Cycle. About Geoffrey Moore:“I have an academic background originally; I was going to be a professor of English. But back in the 70’s I moved out to California, joined a high-tech firm, and been involved in tech marketing a