Legally Enlightened With Lisa Fraley

Ah, to Trademark or not to Trademark – that is the question. When you legally protect your brand with a registered Trademark, you increase your professionalism and credibility in the world. You might be asking: What is Trademarking? Do I really NEED to Trademark? What exactly SHOULD I trademark? WHEN should I trademark? How does the PROCESS work? Do I really need to have a lawyer do a Trademark Search before filing an Application? If you’re wondering if Trademarking is worth the time and investment, or you’re on the fence about Trademarking, today you’ll learn 3 reasons to Trademark your brand.   In this episode Lisa shares: 3 reasons why Trademarking can protect your brand What Trademarking has to do with the value and the integrity of your brand 3 ways your brand is critical to your business The 2 types of value of your brand (you need both!) How you can use Trademarking to create asset for your business that’s worth money What legal action to take if other people steal your stuff Why Lisa aligns Trademark